The rapid growth of social media platforms makes marketing and communication better for real estate agents. At the corporate level, they use social media to promote their brands, interact with agents, help their recruiting efforts, as well as distribute market trends and updates to online “friends,” “fans,” and “followers.”
And because social media is inherently relational, estate agents use it to stay connected, competitive and leverage their online relationships for lead generation and sales. Technology has significantly improved how people work. Today, almost every real estate business has a Facebook, Twitter, YouTube, or Pinterest account. Some of them even maintain blogs. They use the many platforms to generate business, promote agents, post related articles, and share market reports.
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